In response to consumers’ outraged posts on Lacoste’s Facebook page regarding the brand’s association with a magazine that works with would-be rapists, they issued this statement:
Thank you for sharing your comments with us on this matter. Please be aware that the petition being circulated by Change.org wrongly associates the Lacoste brand and the offensive ideas expressed by a journalist in the Argentinian El Guardian Magazine. These ideas are contrary to the values of our brand. Lacoste has no advertising plan with this magazine.
But don’t be fooled, folks. The statement’s tricky language gives the impression us crazy non-rapists are wrong but does not explicitly say that they have never advertised in the publication. We’ll take “Lacoste has no advertising plan with this magazine” as a good sign they may not for very much longer.
We’re waiting for our Buenos Aires bureau chief to send over incriminating visual evidence of their advertising in El Guardian, and we promise to publish that here as soon as we receive it.
Thank you for standing up for civil rights today and showing your support for our leaders on the ground, everyone has a right to feel safe and comfortable when they walk down the street.
UPDATE 4/8/11, 7:46am: Here is proof that Lacoste advertises with El Guardian. What idiots they are.