JC Penny tells young women their looks are more important than their brains

UPDATED

A new t-shirt marketed to tweens and teens contains this message:

“I’m too pretty to do homework so my brother has to do it for me.”

Hey, JC Penny: It’s 2011. Your sexist t-shirt messaging sucks. Big time.

That’s right, let’s keep telling young women that their looks are more important than their brains or than doing homework. Maybe they’ll just start believing it.

Sign the Change.org petition to let JC Penny CEO Mike Ullman III know that his paying customers don’t appreciate being disrespected like this and that our daughters will not be wearing sexist propaganda. Ask your friends to do the same.

 

Thanks to your quick response, JC Penny has pulled the offensive t-shirt from their website and issued this statement:
jcpenney is committed to being America’s destination for great style and great value for the whole family. We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.

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  1. Enna says:

    That’s good the compnay pulled the t-shirt of the shelves.

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