“Stalker is a Harsh Word, I Prefer Valentine”


This year Target is selling one Valentine’s Day card that draws only the sound of crickets and tumbleweeds rather than laughter. The front of the card reads:


“Stalker is a harsh word” and the inside says: “I prefer Valentine”.


Considering that 54 percent of female murder victims reported being stalked, this is one crime that should never be equated with love.  Regardless of your feelings about Valentine’s Day, it should go without saying that there is never a good time to make light of stalking, especially not on a day that is supposed to be about letting the people in your life know you care about them. Apparently, Target has not gotten the memo, yet.


By making light of what is a serious, terrifying and potentially violent crime for 1 in 12 women and 1 in 45 men in the United States, Target is normalizing the message that stalking is acceptable behavior. Even worse, they are diminishing the concerns of victims of stalking and contributing to the dangerous attitude that one should not report it to the police. So Hollabackers, let’s call Target out on their insensitivity! By signing this Care2 petition, you will help send a message to Target that jokes about stalking are not edgy or humorous.


3 Responses

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  1. ninyabruja says:

    Has TGT directly published this card? If not, I would first go after the company that created it.

  2. […] This is a very informative post about how society often makes light about issues that really should be taken more seriously. It shows just how deeply embedded things like rape are in our culture today and how we should be more aware of how it is shown around us. […]

  3. TheDom says:

    I’m so completely with you on this. I’ve been stalked by three men and it’s very disturbing, even if there’s no immediate threat of violence. Just the idea that they won’t stop, that they don’t care you told them to stop calling or to go away, is very upsetting and even traumatizing, because you don’t know what else they might do. I’ve been through violence as well, so I’ve already learned to equate “love” with someone hurting me. This is the last thing I need.

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