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BY REBECCA KATHERINE HIRSCH
Confused? Excited? Don’t worry. Dr. Vajayjay can fix that.
The New View Campaign has put together a parody training video as part of its Vulvanomics activist event.
In this video, we see an enterprising, unscrupulous, nominal doctor capitalizing on externally-created insecurities, sexualizing genital mutilation and effectively pathologizing female sexuality. His bumbling assistant Steve sees the truth but is powerless to stop the charlatan, money-hungry Dr. Vajayjay. Meanwhile, nameless female prop character is kept in the dark, the pawn in the doctor’s get-rich-quick scheme.
“Dr. Vajayjay does not solve problems; he makes the most of them.”
What most interests me about labiaplasty and “cosmetogynecology” is how easy our contemporary culture makes it for such corporatized quack medicine to succeed: Our puritanical lack of honest, pleasure-based sex education coupled with the preponderance of sexualized advertisements (which rigidly define attractiveness and sexuality in terms of white, nubile teenage girls) makes it easy to manufacture discontent and stigmatize the ignorant masses into believing they’re deficient.
What is normal anyway? Genital diversity, like all manner of physical, racial and gender diversity is sorely lacking in mainstream media. In a rigid, capitalistic-at-all-costs culture, it’s easy to create unnecessary insecurity about what is deemed “normal,” especially when sexuality, women and female genitalia are so regularly and unremarkably criticized and scapegoated. With the help of female genital surgery, “naughty, nasty” vulvas, Dr. Vajayjay purports, can be turned into generic, prepubescent-looking “normal” vulvas, hence instantly achieving for their owners utter sexual, interpersonal, creative and self-actualized happiness. Right?
But doesn’t genital surgery remove sensitive tissue? Aren’t doctors co-opting scientific and feminist language to assume the mantle of legitimacy, then sexing it all up as “what women want”?
Sure they are. Welcome to America!
New View Campaign is a grassroots network that challenges the medicalization of sexuality through song, dance, and— well, mostly the written word and various activist/art projects. Founder Leonore Tiefer was featured widely in the muckraking documentary Orgasm, Inc.
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